2key's donation/fundraising campaigns allow you to take advantage of the integrated self-managed word-of-mouth promotion tool.
This enables you to distribute a reward to anyone part of a referral chain that leads to a donation. The system is entirely automated and requires no upfront payment as the reward is automatically deducted from the donation.
When sharing your donation campaign, referrers have the option to automatically regift their potential reward to the donation fund.
To create a referral reward:
1. To define the percentage of a donation reserved to reward referrers, slide to the elected percentage
2. (Optional) Select the Restrict referral rewards to campaign participants option.
Note: This allows only people who made a donation to benefit from the potential of earning a reward by referring your donation or fundraising campaign to their community, friends, and family.
3. Select the way the referral reward is divided between referrers in the referral chain leading to a conversion:(Recommended) To select from a template, select the Vanilla option.
a. To select the reward distribution method that is applied to the referral chain when a conversion occurs, click the icon corresponding to the requested option.
b. To enable each referrer to determine how the reward is distributed to their downstream referral chain when a conversion occurs, select the Manual option.
4. (Optional) Restrict the use of the referral program.
5. Click Next.